The goal of the Promotores program is to develop community capacity for self-sufficiency by providing resources and information on health, education, housing, employment and financial literacy through home visits and presentations. We accomplish this by training promising leaders from our resident communities to become the promotores, or community connectors. We provide this selected group with GED, ESL, communication skills and other professional development training to help them lead fellow members of the community. The program has received several awards for innovation and impact.
Each Promotor/a conducts home visits, (pláticas) annually with residents in the community where they live. These pláticas lie at the heart of the Promotores project, and are interactive, peer-to-peer outreach sessions in which Promotores share information, model problem-solving skills, and make referrals to appropriate services so that language and cultural barriers do not prevent those who need assistance from finding it.
Bienestar Promotores also play a vital role in the success of our biennial door-to-door Resident Survey, which provides critical information to guide our program planning.
The Promotores program has been operating since 2005, thanks to generous support from United Way of the Columbia Willamette.
For more information on the Promotores program, contact Gracie Garcia, Bienestar’s resident services director.
What I realized is that Promotores is not just a program for Bienestar — it is a critical part of the infrastructure that achieves our mission. The Promotores are our eyes, ears and arms into our communities, building trust and credibility for the organization so that we can truly serve our residents with programs, resources and tools that they need to move toward self-sufficiency.
-Karen Shawcross, former Bienestar Executive Director